Friday, May 22, 2009

Customer Satisfaction

Customer Satisfaction
Bridge the gap between the sale and customer satisfaction with a follow up that may:

Thank the customer
Invite them back for special events
Let them know you care about their shopping experience
These minimum efforts produce maximum results to maintain your valuable customer base.

With more expensive items, some customers may feel guilty, unhappy or unsure about their purchase. A simple call or letter within the next few days to say something like the following will not only reduce the chances they will return the item, but may make them feel good about their decision:

“Thank you for purchasing product X. You made a great choice, did you know that it has more X features than any other brand and will continue to make your life easier for many years with its strong warranty? Did you have any questions about how to get the most benefits from this product? Thanks again, would you like us to let you know about any special offers, events or presentations that concern your product?”

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