Branding and slogans

Promotional outlets that rely on excellent writing include: websites, brochures, newsletters, news releases, slogans, and advertising.

Branding imprints your business image in a customer’s mind. The Logo and slogan are a primary means to brand your business. They reveal your image and give your business an identity in a customer’s mind. Branding the business from a promotional view is like a tattoo - it’s visually only skin deep but symbolizes deep-seated values at the heart of your business.

A logo and slogan offer a simple visual statement that triggers previous memories and experiences of the customer. Thus, from the consumer’s viewpoint, business identity is dynamic and determined by how a company responds to the consumer’s demands and desires. In this sense, it is also an analogy for Pavlovian conditioning through association, and can result in loyal customers if you continue to serve them well.

Your unique business identity should determine the copywrite and design elements of every communication. And every communication should include your logo and slogan.

You may choose something simple or integrate many symbolic elements that represent your business. Your logo and slogan are your opportunity to be creative and get attention. Consider your business values and how you want to represent them to customers.