Vehicle Wraps and Mobile Billboards

How many heads can your business promotions turn? How about the number of people you drive by every day.  With a vehicle wrap, nearly every person passing you will see your advertising message. Large companies are even paying others to drive around to advertise their products.

With such an impact, it seems like advertising on a vehicle with a vinyl wrap would be more common. You have probably seen large trucks dedicated to hauling a sign around, but advertising on a personal vehicle can be just as effective and less expensive. On average, a wrap costs about $3,000.

Vehicle wraps are a distinct type of mobile billboard or mobile outdoor advertising. The billboard style is usually flat, like on the side of a commercial trailer, while a vehicle wrap can cover the entire vehicle - except for the front windows - as if it were painted. The wrap material is made out of vinyl - it is essentially a large removable decal. Of course, it should be thought of more as semi-permanent (4-5 years) than removable because it does require skill to attach it to a vehicle. Although,  a small sign that fits on the vehicle door could be removed and attached at will without too much fuss. Keep in mind that the larger it is the more attention it will get.

Mobile billboards, especially vehicle wraps, are still a unique vehicle (pun intended) to get your message out to the local community. And because it is unique, it has a higher impact than other forms of advertising. Think about how often you notice when a moving billboard drives by you, and how much more unique it is to see an entire vehicle as the message. Depending how much you drive, hundreds of thousands of people will see your message every month, and millions yearly, which averages out to a low cost per impression- especially over the course of several years. Wrapped automobiles parked in front of their businesses also attract more attention than a stationary sign alone. 

And it is not limited to cars. Large Format Graphic Wraps enable you to get your boat wrapped. You could even get your house wrapped. With Large Format Graphics, you can send your message out on just about anything that could be wrapped with colorful plastic. Pedicabs, rickshaws and bicycle taxis are also popular vehicles to employ wrap advertising.

If you are interested in this form of advertising, keep some things in mind:

Look for a company that has a successful track record, offers complete service and employs professionals in graphic design, production technicians and experts who can install the wrap on the vehicle or other target object. Finally, make sure their warranty backs up and covers any quality issues, whether it is from a faulty product or poor installation. 

Other things to consider:

Insurance: Talk to your agent to ensure it will not affect coverage.

Maintenance: keep your car in top shape and make sure it is always sparkling clean. Find out from the manufacturing company or installer how to care for the vinyl.

Legal: find out about local and state laws

Driving: All eyes are on you - play it safe.

Parking: Great in front of your business. Not so great in a strip club parking lot (unless that is your market, of course).

Don't own a business or want to promote yourself, but want to get paid to turn your car into an advertisement? Companies are willing to listen to why they should pay you to drive around and advertise for them. Many are always on the lookout for drivers and vehicles that fit their needs and meet their requirments. If you like attention, check into getting paid to have a vehicle wrap put on your daily transportation - it could even cover your monthly costs.